The Problem with Incels

When Youtuber The Last Natural makes a video insulting Incels, he gets a call from an Incel support group. As he’s welcomed into their fold he begins to fear he won’t be getting out…

With this project, I worked with real-life fitness Youtuber, The Last Natural, to create a video that poked fun at Incels while keeping its audience (mostly male, many who sympathised with Incels) on-side and engaged. The result is a fun short film that utilised Youtube style filmmaking, proved the creator could adapt to longer-form material, and garnered 120K views (not bad for a 16 minute film!)


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